Medienstrukturen

Is it possible to earn money with journalism in the digital age? How can the population be represented in public service media? How do the media produce content? These questions are currently being widely discussed by journalists, media managers, politicians and media regulators, but the answers differ from country to country. This textbook analyses comparatively how the structures of private and public media are organised in Germany, Austria and Switzerland, which legal and sectoral rules they are based on and which funding options are available. At the same time, it provides an overview of relevant theories of media structure analysis and encourages students to conduct their own research.