Musikwirtschaft

This textbook is aimed at students of the music and creative industries, media and economics, as well as cultural management and is intended to provide an introduction to the fundamentals of the music industry for all those interested in it. It focuses on the marketing processes of the music industry and the players in the value creation system. In addition to positioning the subject as a research field and identifying methodological approaches to studying it, this includes explaining the composition of the music market, illustrating the sizes of its subsegments, and explaining the value creation system and its operational and strategic processes. Furthermore, the book examines the field of ‘music technology’ and discusses future trends.