Nachhaltigkeit in Banken

Sustainability has arrived on the financial market and in banks. The sustainability debate conveys a different form of procedural logic and different values and norms, towards which the banking industry, product development, communication with stakeholders or the banks’ own security deposit strategies are orientated and on which they are legitimised. How did this organisational and institutional change emerge? Why did actors at the level of particular banks advocate the implementation of sustainable symbols and practices and thus institutionalise thinking in terms of sustainability in the German banking sector? This book answers these questions and also helps to clarify the image of individual actors in sociological organisational theory.