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News practitioners and professional media users are the main target groups of this volume. It is a handbook for readers from ‘both sides’ who have to deal with news in the context of their daily work. In a modern society, decision makers must know how the news media is structured for more professional reception and for their own active relations with the media.
Communication professionals in various fields who are interested in the scientific and practical background of their jobs, as well as students, trainees and young journalists will find this book important and interesting.
The author has worked as both a news journalist and a university professor.