Narrative Persuasion

Narratives, such as films, TV series, novels or computer games, allow us to enter different worlds and adopt the perspectives of the characters they depict. Whether and how this experience influences the audience’s beliefs, attitudes, intentions or behaviour is the focus of narrative persuasion research. This book presents the central theoretical models which explain narrative persuasion, describes the typical methodological approaches used in this field and provides a systematic overview of the current state of research. It concludes by discussing critical theoretical and methodological aspects and delineating current developments in the field. This book is suitable for students of communication science as well as anyone interested in the key concepts, processes and findings of narrative persuasion.