Neue Formate der digitalen Gesundheitskommunikation

Generally, 20 to 30-year-olds are healthy and therefore have a different need for health information than older people. Using scientific methods, the book analyses which topics the young generation is interested in and how medical information can be effectively conveyed to them. By employing a digital prototype, Laura-Maria Altendorfer succeeds in showing publishers examples of targeted communication strategies in the field of health. The core of the book is the development of innovative digital formats which can be used to arouse the target group’s interest in health-related and preventive issues, such as healthy nutrition, exercise and mental well-being.