Parasoziale Interaktion und Beziehungen

How do we interact with newsreaders, stars and other media figures who appear on television and in other forms of the media? How do our relationships to them develop? Research on parasocial interaction and relationships strives to answer these questions. The second edition of this textbook presents an up-to-date, comprehensive and easily understandable overview of this popular field of research. It discusses various interpretations and theoretical approaches to parasocial phenomena, such as methodological approaches, measuring devices and empirical findings on the subject. In doing so, it follows a clear structure and develops straightforwardly in order to guarantee its effectiveness. Consequently, this book is suited to students as well as academics interested in this subject and those working in communications.