Personality Merchandising and the GDPR: An Insoluble Conflict?

Nomos, 1. Edition 2022, 282 Pages
The product is part of the series Munich Intellectual Property Law Center – MIPLC
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ISBN 978-3-7560-0302-0
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Description
Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one’s control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary components in the right to one’s image and de facto confirms their licensability. The KUG offers over 100 years of experience in merchandising for the GDPR’s risk-based approach.
Bibliographical data
Bibliographical data
Edition 1
ISBN 978-3-7560-0302-0
Publication Date Oct 4, 2022
Year of Publication 2022
Publisher Nomos
Format Softcover
Language englisch
Pages 282
Medium Book
Product Type Scientific literature
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