PR und Öffentlichkeitsarbeit

This textbook for students and practitioners offers an introduction to the methods and instruments of public relations and provides an overview of the challenges that the PR departments of companies, institutions and NGOs face today because of the rapid development of both traditional and net-based media and, recently, the coronavirus pandemic. It discusses central building blocks such as external and internal communication and crisis communication against a historical and legal–ethical background using concrete examples. The up-to-date know-how it contains is intended to contribute to us meeting the manifold challenges facing the field of public relations in a flexible and efficient way.