Praxis politischer Kommunikation
Wege zur Professionalisierung in der Schweizer Demokratie
Nomos, 1. Edition 2024, 191 Pages
Description
Making a difference in a democracy and for democracy. There are ways and means to do so. This book is all about them. It describes the professionalization of political communication in Switzerland (Central Europe) since the turn of the millennium. It defines the basic concepts of strategic management of political communication. It introduces the perspectives of public authorities, political parties, interest groups and the media. It examines practices such as public storytelling and public affairs. And it provides insights into the implementation of campaigns and media work, as well as case studies from a university program. A summary of research and teaching in political communication. And a basis for further steps towards professionalization.
With contributions by
Urs Bieri | Birgitta Borghoff | Oliver Classen | Philipp Dreesen | Ursina Ghilardi | Andreas Hugi | Alessandro lacono | Cloé Jans | Claude Longchamp | Claudio Looser | Claudia Naegeli | Martina Novak | Stephan Rösli | Peter Stücheli-Herlach | Colette Schneider-Stingelin | Benjamin Tommer | Vinzenz Wyss | Laura Zimmermann
With contributions by
Urs Bieri | Birgitta Borghoff | Oliver Classen | Philipp Dreesen | Ursina Ghilardi | Andreas Hugi | Alessandro lacono | Cloé Jans | Claude Longchamp | Claudio Looser | Claudia Naegeli | Martina Novak | Stephan Rösli | Peter Stücheli-Herlach | Colette Schneider-Stingelin | Benjamin Tommer | Vinzenz Wyss | Laura Zimmermann
Bibliographical data
Edition | 1 |
---|---|
ISBN | 978-3-7560-1358-6 |
Subtitle | Wege zur Professionalisierung in der Schweizer Demokratie |
Publication Date | Nov 25, 2024 |
Year of Publication | 2024 |
Publisher | Nomos |
Format | Softcover |
Language | deutsch |
Pages | 191 |
Copyright Year | 2024 |
Medium | Book |
Product Type | Scientific literature |
Additional material
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