Praxis politischer Kommunikation

Wege zur Professionalisierung in der Schweizer Demokratie
Nomos, 1. Edition 2024, 191 Pages
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ISBN 978-3-7560-1358-6
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Description
Making a difference in a democracy and for democracy. There are ways and means to do so. This book is all about them. It describes the professionalization of political communication in Switzerland (Central Europe) since the turn of the millennium. It defines the basic concepts of strategic management of political communication. It introduces the perspectives of public authorities, political parties, interest groups and the media. It examines practices such as public storytelling and public affairs. And it provides insights into the implementation of campaigns and media work, as well as case studies from a university program. A summary of research and teaching in political communication. And a basis for further steps towards professionalization.

With contributions by
Urs Bieri | Birgitta Borghoff | Oliver Classen | Philipp Dreesen | Ursina Ghilardi | Andreas Hugi | Alessandro lacono | Cloé Jans | Claude Longchamp | Claudio Looser | Claudia Naegeli | Martina Novak | Stephan Rösli | Peter Stücheli-Herlach | Colette Schneider-Stingelin | Benjamin Tommer | Vinzenz Wyss | Laura Zimmermann
Bibliographical data
Bibliographical data
Edition 1
ISBN 978-3-7560-1358-6
Subtitle Wege zur Professionalisierung in der Schweizer Demokratie
Publication Date Nov 25, 2024
Year of Publication 2024
Publisher Nomos
Format Softcover
Language deutsch
Pages 191
Copyright Year 2024
Medium Book
Product Type Scientific literature
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