Preisverhalten und Wettbewerbsrecht

Does a specific price, price advertising or a price tag violate the German law against unfair competition (UWG) or the German Price Indication Ordinance (PAngV)? The analysis of these legal questions requires assumptions about legislation and legal practice on how consumers understand and react to such commercial practices. This book contrasts these assumptions with the findings of behavioural sciences on the “real” price-related behaviour of consumers.

It compiles the findings of behavioural sciences on consumers’ price-related behaviour and thereby makes them available to legal practitioners, scholars and legislators. Where the legal assumptions on consumer behaviour deviate from the findings of behavioural sciences, the consequence of this interdisciplinary result is assessed: Should findings on “real” price behaviour be taken into account in the law against unfair competition, which is based primarily on normative assumptions, and if yes, how?