Profilbildung unter der DSGVO

With the term “profiling“ the EU General Data Protection Regulation (GDPR) covers data processings
of different business sectors relating to the evaluation of personal aspects. The statutory Definition raises questions: Is a profiling, from a data protection point of view, to be treated differently than a “normal” data processing? Which privacy risks might a profiling entail and how can those be mitigated in an economically feasible way? Does the GDPR allow for a capitalization of profiles? Under the umbrella of a “profiling perspective” the author reveals, in a transsectoral comparison, both practicable and data protection compliant frameworks for single employee profilings, customer profilings and profilings of the insured.