Rechtliche Grenzen smarter Preisgestaltung
Eine Untersuchung der rechtlichen Zulässigkeit dynamischer und personalisierter Preisgestaltung aus datenschutz- und lauterkeitsrechtlicher Perspektive
Nomos, 1. Edition 2021, 404 Pages
The product is part of the series
Schriften zum Daten-, Informations- und Medienrecht
Description
Using pricing algorithms that make use of tracking results, companies can integrate in their pricing factors external to the company, which, in addition to the real-time market environment, may also include the presumed ability of individual customers to pay. This inevitably entails significant discrimination and privacy risks as well as the risk of non-transparent markets. The thesis addresses these aspects of the permissibility of smart pricing in terms of data protection and unfair competition law, comprehensively considering the economic and technical bases as well as the various forms of implementation, both online and offline. By evaluating the current legal situation, legally compliant implementation possibilities will be identified.
Bibliographical data
| Edition | 1 |
|---|---|
| ISBN | 978-3-8487-8333-5 |
| Subtitle | Eine Untersuchung der rechtlichen Zulässigkeit dynamischer und personalisierter Preisgestaltung aus datenschutz- und lauterkeitsrechtlicher Perspektive |
| Publication Date | Aug 27, 2021 |
| Year of Publication | 2021 |
| Publisher | Nomos |
| Format | Softcover |
| Languages | deutsch |
| Pages | 404 |
| Medium | Book |
| Product Type | Scientific literature |
Additional material
Product safety information
Manufacturer of products offered under GPSR
Nomos Verlagsgesellschaft mbH & Co. KG
Waldseestraße 3 - 5
76530 Baden-Baden, Germany
service@nomos.de
www.nomos.de