Service Design
Innovative Services und exzellente Kundenerlebnisse gestalten
Edited by
Prof. Dr. Matthias Gouthier
Nomos, 1. Edition 2017, 201 Pages
The product is part of the series
Reihe Dienstleistungsmanagement | Dienstleistungsmarketing
Description
The edited volume focuses on the use of the currently very popular concept of service design (thinking) and shows how innovative services and outstanding customer experiences can be planned and implemented using best practices from science, business and consulting. The focus is on the challenges arising from the increasing digitization of customer-related business processes. For this purpose, best practices, concepts as well as various methods and instruments are presented, which show the readers how to implement them successfully. This edited volume is useful für both, specialists and executives, as well as scientists who are looking for profound insights, ideas, concepts, recommendations for action and best practices in order to design and deliver innovative services and excellent customer experiences.
With contributions by
Roger Berliat, Christoph Bischoff, Oliver Böpple, Gerrit Egg, Oliver Frese, Matthias Gouthier, Jörg Hossenfelder, Lars Kindervater, Michael Kolbenschlag, Harald von Korflesch, Vitalij Kretz, Ralf Lawaczeck, Gero Niemeyer, Götz Piwinger, Oliver Rütten, Carsten Schulz, Nadine Speicher, Annika Weckmann, Franz Weisenburger
With contributions by
Roger Berliat, Christoph Bischoff, Oliver Böpple, Gerrit Egg, Oliver Frese, Matthias Gouthier, Jörg Hossenfelder, Lars Kindervater, Michael Kolbenschlag, Harald von Korflesch, Vitalij Kretz, Ralf Lawaczeck, Gero Niemeyer, Götz Piwinger, Oliver Rütten, Carsten Schulz, Nadine Speicher, Annika Weckmann, Franz Weisenburger
Bibliographical data
| Edition | 1 |
|---|---|
| ISBN | 978-3-8487-4357-5 |
| Subtitle | Innovative Services und exzellente Kundenerlebnisse gestalten |
| Publication Date | Aug 30, 2017 |
| Year of Publication | 2017 |
| Publisher | Nomos |
| Format | Softcover |
| Language | deutsch |
| Pages | 201 |
| Medium | Book |
| Product Type | Scientific literature |
Reviews
»getAbstract empfiehlt das Buch allen, die das Gefühl haben, in puncto Service Luft nach oben zu haben.«
www.getAbstract.de Juni 2018
»Die Anwendung des Service Designs in sehr unterschiedlichen Branchen macht Lust, diesen Ansatz auch bei sozialen Dienstleistungen anzuwenden.«
Prof. Dr. Paul Brandl, www.socialnet.de 12/2017
www.getAbstract.de Juni 2018
»Die Anwendung des Service Designs in sehr unterschiedlichen Branchen macht Lust, diesen Ansatz auch bei sozialen Dienstleistungen anzuwenden.«
Prof. Dr. Paul Brandl, www.socialnet.de 12/2017
Product safety information
Manufacturer of products offered under GPSR
Nomos Verlagsgesellschaft mbH & Co. KG
Waldseestraße 3 - 5
76530 Baden-Baden, Germany
service@nomos.de
www.nomos.de