Sichtbarkeit innovativer Gründerinnen und Gründer in Deutschland

Visibility is a tool that enables startups to secure key resources such as customer contacts, media attention, and venture capital. As an inclusive platform for discussion, this edited volume addresses topics that offer a diverse approach to entrepreneurial visibility. In the spirit of inclusive ecosystems, many contributions focus on target groups that have been underrepresented in the startup world—particularly women founders and migrant entrepreneurs. The volume highlights, among other aspects, the specific characteristics of high-tech startups as well as the importance of sustainability and role models for the visibility and success of startups.