Spezialgebiete der Public Relations - Teil III
Nomos, 1. Edition 2019, 170 Pages
Details
Public relations is omnipresent and covers a variety of sub-disciplines. This third volume of ‘Special Fields of PR’ by Eiselsberg/Krumpel deals with storytelling, investor relations, guerrilla PR, social media, and person and product PR, in which theory and practice are pleasantly combined for the reader. Experts from each discipline were interviewed for each chapter in order to guarantee the readers a comprehensive overview of the subject.
With contributions by
Julia Deutsch, Elisabeth Geißegger, Sofia Schrötter, Johanna Erd, Monika Kovarova-Simecek, Cornelia Ecker, Sonja Kollerus, Angelika Mayer, Flora Messerklinger, Davina Brunnbauer, Oliver Müllner, Madeleine Serlath, Marisa Soukal, Barbara Hackl, Gloria Huter, Kerstin Schreihans, Melinda Seittinger, Judith Theuretzbacher.
More Information
| Edition | 1 |
|---|---|
| ISBN | 978-3-8487-6042-8 |
| Publication Date | Nov 15, 2019 |
| Year of Publication | 2019 |
| Publisher | Nomos |
| Format | Softcover |
| Language | deutsch |
| Pages | 170 |
| Review |
»Der nunmehr dritte Band von "Spezialgebiete der PR" von Eiselsberg/Krumpel beschäftigt sich diesmal mit Storytelling, Investor Relations, Guerilla PR, Social Media, Personen- und Produkt PR. Dabei werden Theorie und Praxis in für den Leser angenehmer Art und Weise verbunden.« Wolfgang Schmitt, vintagebuch.de Dezember 2019 |
| Medium | Book |
| Product Type | Scientific literature |
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- Additional Material
- Leseprobe.pdf