Sport, Prestige, Profit

For thousands of years, sport has been a phenomenon in its own right, but at the same time it is closely linked to other areas of society on many levels: social, cultural, political and economic. The fact that economic considerations and the pursuit of profit have always played a significant role can be seen in the history of the modern Olympic Games and other major sporting events. The pursuit of profit is not always based exclusively on material considerations; it also includes the desire to earn fame, honour and prestige. This volume examines the topic from different perspectives.