Suchmaschinenoptimierung und Wettbewerbsrecht
Nomos, 1. Edition 2020, 422 Pages
The product is part of the series
Schriften zum Medien- und Informationsrecht
Description
The present analysis from the perspective of the UWG shows which search engine optimization (SEO) measures are permitted or prohibited under competition law.
The investigation is initially devoted to a presentation of SEO, as well as the classification of the latter with regard to the UWG, and shows the fundamental problems of a fair consideration of SEO and UWG.
Subsequently, the author subsumes a variety of case constellations of SEO under the facts of the UWG. There follows a discussion of the previous case law on UWG and SEO.
The work provides concrete instructions for the application of competition law concerning cases of SEO.
The investigation is initially devoted to a presentation of SEO, as well as the classification of the latter with regard to the UWG, and shows the fundamental problems of a fair consideration of SEO and UWG.
Subsequently, the author subsumes a variety of case constellations of SEO under the facts of the UWG. There follows a discussion of the previous case law on UWG and SEO.
The work provides concrete instructions for the application of competition law concerning cases of SEO.
Bibliographical data
| Edition | 1 |
|---|---|
| ISBN | 978-3-8487-7667-2 |
| Publication Date | Nov 23, 2020 |
| Year of Publication | 2020 |
| Publisher | Nomos |
| Format | Softcover |
| Language | deutsch |
| Pages | 422 |
| Medium | Book |
| Product Type | Scientific literature |
Additional material
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