Transition-Management in der Musiklizenzierung

New technologies are usually transferred into the music industry from outside and radically change the way of doing business. An optimal implementation of disruptive change processes hardly succeeds. The transfomation of current working processes and structures is imminent: the lack of licensing frameworks for new usage-models, and discussions on the industry-wide data-standards and -organisation cannot follow the rapid development of technological innovations.
With her transition approach, Désirée Blank provides scientifically sound assistance in order to optimally accompany digital transformation processes in licensing and data management as well as to counteract political influences that stand in the way of a positive-lead change.