Wahlkampf gleich Schlammschlacht?

Eine Analyse des Negative Campaigning der Parteien zur Bundestagswahl 2017
Nomos, 1. Edition 2020, 355 Pages
The product is part of the series Parteien und Wahlen
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€74.00
ISBN 978-3-8487-6631-4
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ISBN 978-3-7489-0710-7
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Description
Is negative campaigning in German politics a myth? In this book, Susanne Thelen tries to find an answer to this question while analysing the 2017 German federal election, especially the parties’ manifestos, their Twitter and Facebook activities as well as the television debate between Chancellor Angela Markel and her challenger Martin Schulz. For most people, negative campaigning simply involves one person attacking another’s character through ‘below-the-belt’ comments. But negative campaigning can be defined as any true or untrue criticism levelled by one party or candidate against another during a campaign. Attacks can be implicit or explicit; they can be direct or comparative, but they must at least address the opponent in some way. Thelen distinguishes between attacks on personality traits and those on issues. Moreover, she develops a third category relating to nationality, religion and law and order: attacks on values. Thelen provides an overview of negative highlights in previous federal elections in Germany and she compares German strategies with the negativity we experienced during the 2016 US presidential election.
Bibliographical data
Bibliographical data
Edition 1
ISBN 978-3-8487-6631-4
Subtitle Eine Analyse des Negative Campaigning der Parteien zur Bundestagswahl 2017
Publication Date Aug 13, 2020
Year of Publication 2020
Publisher Nomos
Format Softcover
Language deutsch
Pages 355
Medium Book
Product Type Scientific literature
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