Werbekennzeichnung im Influencer Marketing
Die BGH-Urteile aus dem Jahr 2021
Tectum, 1. Edition 2024, 118 Pages
The product is part of the series
Young Academics: Medienrecht und Medienwirtschaft
Description
On the 9th of September 2021, the German Federal Court of Justice ruled for the first time on the much-debated issue of labelling in influencer marketing. Previously, there had been numerous conflicting rulings by regional courts on the question of which posts must be labelled.
Anika Schneider investigates whether the Federal Court of Justice has succeeded in resolving the previous contradictions in case law and what changes the rulings mean for influencers. Influencers not only have to deal with the German Unfair Competition Act (UWG), but also with the requirements of the German Telemedia Act (TMG) and the Interstate Media Treaty (MStV).
Anika Schneider investigates whether the Federal Court of Justice has succeeded in resolving the previous contradictions in case law and what changes the rulings mean for influencers. Influencers not only have to deal with the German Unfair Competition Act (UWG), but also with the requirements of the German Telemedia Act (TMG) and the Interstate Media Treaty (MStV).
Bibliographical data
| Edition | 1 |
|---|---|
| ISBN | 978-3-8288-5196-2 |
| Subtitle | Die BGH-Urteile aus dem Jahr 2021 |
| Addition to subtitle | Mit einem Vorwort von Prof. Dr. Rolf Schwartmann und Prof. Dr. Christian-Henner Hentsch |
| Publication Date | Apr 29, 2024 |
| Year of Publication | 2024 |
| Publisher | Tectum |
| Format | Softcover |
| Language | deutsch |
| Pages | 118 |
| Medium | Book |
| Product Type | Scientific literature |
Additional material
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