Werberecht und Absatzförderung/Preisrecht

The first lecture given at the 21st Marburg debates on pharmaceutical law addressed the criminal consequences of advertising law going hand in hand with sales promotion. It focused on clarifying which forms of cooperation are still desirable, necessary and allowed.
In addition to dealing with the regulatory requirements involved in the contractual organisation of digital communication channels and the legal options offered by the information conveyed, among others, by health insurance companies about the economic feasibility of regu-lations on medication, the conference also highlighted the opportunities offered by fiscally optimised sales models for medical products. This main subject of discussion also encompassed upholding the EU directive on the protection of know-how on the publication of registration documentation by the European Medicines Agency.
Pricing laws constituted a further main point of discussion at the conference, with issues re-lating to mixed pricing, the possibility of being exempt from factory discounts, the effects of the German law on increasing the provision of pharmaceutical products on forms of treatment with cytostatic agents, and the provision of discounts being addressed.
With contributions by
Dr. Manja Epping, Dr. Jan-Tobias Häser, Prof. Josef Hecken, Christian Hübner, Dr. Elmar Mand, Dr. Constanze Püschel, Dr. Christoph Ritzer, Dr. Stefan Todt, Peter von Czettritz, Wolfgang Voit