Wettbewerb im digital transformierten Fernsehen
Eine Conjoint-Untersuchung der strategischen Potenziale etablierter Medienkonzerne und von Newcomern im Video-on-Demand-Markt
Nomos, 1. Edition 2023, 118 Pages
Description
In this book, the author uses several methods to research competition in the video-on-demand market with the aim of assessing the strategic potential of established media groups and newcomers in the VoD streaming services sector. This empirical study is primarily based on the method of a conjoint analysis. As a result, it shows that exclusive content is the decisive driver behind the demand for VoD, in addition to price and variety. This results in patterns of strategic action and recommendations for VoD providers.
Bibliographical data
| Edition | 1 |
|---|---|
| ISBN | 978-3-7560-1311-1 |
| Subtitle | Eine Conjoint-Untersuchung der strategischen Potenziale etablierter Medienkonzerne und von Newcomern im Video-on-Demand-Markt |
| Publication Date | Sep 8, 2023 |
| Year of Publication | 2023 |
| Publisher | Nomos |
| Format | Softcover |
| Language | deutsch |
| Pages | 118 |
| Medium | Book |
| Product Type | Scientific literature |
Additional material
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