Wie smarte, konnektive Leistungen die Verhandlungsmacht der Kunden verändern

Connective products and smart services are changing customer–supplier relationships and are presenting mechanical engineers with new, competitive challenges. How are these smart, connective services now changing the bargaining power of customers? Which drivers play a special role in this respect? This book provides answers to these questions for executives from sales, marketing and product management in the mechanical engineering industry. It helps them to effectively manage their customers’ bargaining power, especially in terms of differentiation and switching costs.
This book is dedicated to corporate management in the context of digital transformation, especially industrial goods marketing and strategic management.