Internationales Handbuch für Hörfunk und Fernsehen 1998/99

Want to go to town on the media and their development? Take a peek over the edge of your plate where, before your mind"s eye they are disporting themselves on the national scene, at all the other plates around you, where the same thing is going on and draw some comparisons...
For a good many years now there has been an indispensable magic wand which will whip your imagination to the necessary heights -the International Handbook for Radio and Television. It offers compact information on the medias" foundations in law, the basic set ups, the principal protagonists, the range of programmes, the likely trends in the countries of Europe and a host of other countries all over the rest of the world. The individual contributions stem from the pen of competent authors in the country mentioned. The ensemble is supplemented by background articles describing the coming into being of the Internet, the strategies of the media giants, the freshly contracted alliances in the world of digital television, the individual media trends all over the world - which enjoy the zoom lens treatment - and then the backdrops which are lit up to show how current events slot easily into place.
Brief hints as to how actually to sally forth to meet the main media institutions and broadcasters, plus a choice of volumes by way of a bibliography, round off the handbook.