Mediaagenturen und Werbevermarkter
Der Einfluss des Werbemarktes auf die Finanzierung und Beschaffenheit von Rundfunkprogrammen
Nomos, 1. Edition 2020, 394 Pages
The product is part of the series
Hamburger Schriften zum Medien-, Urheber- und Telekommunikationsrecht
Description
The book illustrates the influences of the advertising market with its two powerful players, the media agencies and advertising marketers, on the financing and nature of private broadcasting services and analyses its admissibility from a constitutional and statutory law perspective. On the one hand, the study analyses in detail the framework conditions for financing private broadcasting services and their legal protection. On the other hand, it scrutinises the expectations of broadcast programs regarding the importance of broadcasting as an essential element of culture and compares these with the business models of media agencies and advertising marketers as well as the broadcasters’ own programming behaviour.
Bibliographical data
| Edition | 1 |
|---|---|
| ISBN | 978-3-8487-6744-1 |
| Subtitle | Der Einfluss des Werbemarktes auf die Finanzierung und Beschaffenheit von Rundfunkprogrammen |
| Publication Date | Apr 30, 2020 |
| Year of Publication | 2020 |
| Publisher | Nomos |
| Format | Softcover |
| Language | deutsch |
| Pages | 394 |
| Medium | Book |
| Product Type | Scientific literature |
Additional material
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