Werbeverbote im Gemeinschaftsrecht

The European Union and the Member States intend – for reasons of health-protection – to prohibit or at least to limit considerably advertising for stimulants.
The author examines and describes the limits which result from Community Law for advertising bans of every single Member State as well as on the Union level. Based on the case law of the European Court of Justice, this study deals first of all with the guidelines of Community Law for the national legislator, in order to develop the limits for the Community legislator. The author examines the results of these studies by means of existing or future advertising restrictions (tobacco advertising, comparative advertising).
This study is especially made for those dealing with advertising restrictions and Community Law in Science and Politics.
Supporters of advertising freedom in Science and Economics will find conductive juristic argumentations in Community Law against the impending global advertising restrictions of the European Union.