Das Engagement-Konstrukt

This book offers the most comprehensive analysis of the ‘engagement’ construct to date. It shows how companies and organisations can trigger stronger engagement among customers, employees and investors. In a globalised world, successful relationship management is essential, and the engagement of key stakeholders is the basis for this. Engagement creates trusting interactions and deep relationships. This book discusses a concrete engagement process as well as the causes and consequences of higher engagement for companies. Follow the four steps of the engagement process to inspire your customers, employees and investors to commit themselves even more to your company!