Die Vermarktung des Kindes im Influencer-Marketing

Are parents free to decide how to deal with their children's privacy in the age of social media? Are children already allowed to be active as influencers? Is this still a hobby or already (regulated) work? In connection with the appearance of minors on influencer channels, questions arise that are highly relevant for fundamental rights and a healthy child development. So far, however, the child as a performer on his or her own or parental account has hardly been addressed in law and politics. The author closes this gap of a systematic reappraisal, analyses the current legal situation in Germany and formulates recommendations for action against the background of a legal comparison.