Digitale Medienökonomie

In the field of digital media economics, (increasingly) digitised traditional media and platforms are acting in both competition and cooperation. It is here that the coupling of commercial success and cultural value, which is a characteristic of media products, is particularly challenged as customisation and concentration of power meet questions of ethics. This textbook examines these discrepancies from the perspective of communication studies. It brings together the central findings and theories of media economics with the field of digital media economics. In addition to the organisation of digital media economics, it presents production processes, products, markets and strategies. The volume also deals with media management and constellations of actors in the media and journalism.