Election Campaigns and Voter Decision-Making in a Multi-Party System

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This book analyses how people decided to participate in and who to vote for over the course of the 2009 and 2013 German federal election campaigns. Using data from two seven-wave campaign panel surveys collected in the framework of the German Longitudinal Election Study (GLES), it demonstrates that both turnout and vote choice, as well as their attitudinal precursors, underwent considerable individual-level changes in the run-up to these elections. Fixed-effects panel regression analyses show that campaign efforts, controversies and events did influence voting behaviour. These effects were not confined to certain subsections of the electorate, either in terms of political involvement or partisanship. Campaign effects led some party adherents back to the fold, whereas they made others defect. In the German multiparty system, campaigns are capable of making a difference to voting behaviour. This analysis thus casts doubt on the general applicability of the minimal effects model.
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Edition 1
ISBN 978-3-8487-2972-2
Subtitle The 2009 and 2013 German Federal Elections
Publication Date Feb 13, 2017
Year of Publication 2017
Publisher Nomos
Format Softcover
Language englisch
Pages 250
Review »Außergewöhnliche Tiefenschärfe... Das innovative Design der German Longitudinal Election Study (GLES) befähigt die Wahlforschung, vielfältigen interessanten Fragen über die Einstellungen der Wähler und den Dynamiken des Wahlkampfes nachzugehen. Der Band ist auch als zeitgeschichtliche Zusammenfassung der Wahlkämpfe von 2009 und 2013 zu lesen.«
Jochen Müller, ZParl 1/2019, 210-212

»Der Band stellt ohne Zweifel eine große Bereicherung für die deutsche Wahlforschung dar und liefert neue Einblicke in individuelle Verhaltensänderungen und Dynamiken im Vorfeld von Wahlen.«
Stefan Müller, pw-portal.de 5/2017
Medium Book
Product Type Scientific literature
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