Gesundheitskommunikation

Health communication is an offspring of health research in the fields of psychology, sociology and communication. For the first time, human communication occupies center stage. The part health communication processes play in the areas of health promotion, prevention, and medical care is reevaluated. Along with these developments, digital media gain in importance. They have the potential to fundamentally change health communication processes. Implementing these devices systematically results in new and innovative applications of preventive and medical treatment measures changing people’s everyday life.

This book introduces the reader to the multifaceted fields of health communication research and practice from a basically psychological perspective. The focus is on the individual person getting involved in health communication processes, searching and evaluating health information and acting on it.