Identität, Orientierung und Lebenswelt

Privacy is closely related to idproduct and communication. This volume explores this connection offline in everyday life and especially on social media. The author provides a multidimensional theory of courses of action that can be taken, and illustrates its benefits by combining three empirical sub-studies. It reveals different concepts of privacy and certain courses of action related to them in terms of self-presentation and communication on social networking sites. Additionally, it explores the motivations and attitudes of non-social media users, focusing in particular on the relevance and usage of photographs both offline and online. To gain a deeper insight and to illustrate the benefits of the multilevel perspective pursued here, a study was conducted which combines data from a quantitative questionnaire, qualitative interviews, the sorting and evaluating of photographs, and a content analysis of social networking sites.