Innovationstransfer als sozialorganisatorischer Prozess

This book conducts a multidimensional study of the phenomenon of innovation transfer using the example of wikis based on Web 2.0 within a large and complex chemical pharmaceutical company. In this context, innovation transfer is understood to be a social and organisational process used for successful problem-solving by transferring a proven solution to a previous problem onto a new problem. The study’s results reveal that the success of such innovation transfer not only depends on the objective material requirements of the business value adding activity in question, but also requires an understanding of the differing subjective interests involved. Assessing the transfer’s success not only involves considering the criteria of technical efficiency and economic profitability, but also social acceptance. In negotiations, a compromise is sought in order to develop a social and organisational innovation from a range of technical functions. Here, the ability to act in a given situation plays a particular role. If both the negotiations and the compromise fail, the transfer of innovation fails as well.