International Handbook on Unfair Competition

In a world of global trade, the “fairness” of commercial transactions gains in importance. While most countries agree that in the interest of all market participants competition shall not only be free but also honest, significant differences as to the approach to ensure this fairness prevail. This not only affects interstate trade, but also impairs the interests of competitors and consumers who increasingly deal or buy abroad. The book discusses the “Acquis” in unfair competition law on an International and Regional level, as well as the national approach of more than 20 countries to the regulation of marketing and advertising, of protection for competitors against passing-off and discrediting, and of special rules for consumers etc. It not only offers insights to business and lawyers dealing abroad, but also forms the basis for the development of uniform standards worldwide regarding the commercial fairness of business practices.