Verlagspolitik in der Zeitungskrise

In the face of dwindling circulation figures and falling revenues during the ongoing ‘newspaper crisis’, German newspaper publishers are using media policy strategies in order to safeguard their journalistic and economic interests and resources by influencing their political and legal framework. From an interdisciplinary, theoretical perspective which combines political and economic approaches and conceives newspaper companies as players that act strategically and are interest-driven, this volume analyses decisive editorial conflicts since the turn of the millennium, such as the fight for ancillary copyright for press publishers or the battle against the ‘Tagesschau’ app. It reconstructs the media profiles of influential publishing companies through qualitative content analyses of expert interviews, documents and press articles in order to reveal publishers’ policymaking strategies to researchers and practitioners from the fields of politics and business.